Typical pitfalls include slow site speed, missing schema, inconsistent NAP/service areas, no direct booking on listings, unclear pricing ranges, untrained staff on chat, and launching without conversion tracking or review prompts. A pre‑launch checklist with QA calls/chats, calendar sync tests, message templates, and fail‑safe handoffs prevents churn. DriplyIQ runs a go‑live checklist and test scenarios to validate chat flows, booking links, and analytics before full rollout.