In‑house can work if you maintain categories, services, attributes, service areas, booking links with UTMs, Q&A, and a steady review cadence across Google Business Profile, Apple Business Connect, and Bing Places. A specialist adds consistency, faster fixes, and AEO‑aligned content that strengthens voice and map visibility. DriplyIQ helps optimize Google, Bing, and Apple listings for IV hydration clinics so assistants and maps clearly understand where and what you serve.