Focus on booked appointments by city, chat‑to‑book rate, lead response time, no‑show reduction from reminders, review velocity and rating distribution, and top AI/voice queries that trigger impressions. Layer in cost per booked appointment by channel and lifetime value to guide spend. DriplyIQ sets up simple dashboards so you can attribute revenue to AEO‑optimized pages, UGC video, and automations, then double down on what converts.